CURSO FUNDAMENTOS DE GERENCIAMENTO DE CRISES

Curso voltado para a especialização de profissionais envolvidos com planejamento, resposta e tomada de decisão

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CURSO FUNDAMENTOS DE GERENCIAMENTO DE CRISES

О курсе

CURSO

FUNDAMENTOS DE GERENCIAMENTO DE CRISES
Público-Alvo

Engenheiros de Segurança, Arquitetos, Oficiais do Corpo de Bombeiros, Empresários, Profissionais de Saúde, Funcionários Públicos
Carga-Horária

08h/aula
Objetivo Geral

Fornecer aos participantes os subsídios para:

− Reconhecer os componentes das mais diversas crises

− Estruturar os mecanismos de resposta e comunicação

− Lidar com as contingências e imprevisibilidades da Pandemia de CoVID19
Objetivos Específicos

O participante ao final do curso deverá ser capaz de:

− Elaborar Planos de Contingenciamento de Crises

− Estruturar Sistemas de Resposta à Crises

− Elaborar “Press Releases” e entrevistas sobre a Crise

− Tomar ou auxiliar Decisões de Prevenção, Mitigação ou Resposta
Conteúdo

Módulo 1 – COMPONENTES DA CRISE

Módulo 2 – LIDANDO COM A CRISE

Módulo 3 – COMUNICAÇÃO NA CRISE

Módulo 4 – ESTRUTURANDO A ORGANIZAÇÃO

Módulo 5 – LIDANDO COM A INFORMAÇÃO

Módulo 6 – PÓS CRISE

Módulo 7 – LIDANDO COM A PANDEMIA


Instrutor

Sérgio B. Araújo – T.Cel BM RR
Avaliação

· Avaliação imediata pós curso com 50 questões (Sistema Resposta Rápida)


Bibliografia

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CENTERS FOR DISEASE CONTROL AND PREVENTION. (2002). Crisis and Emergency Risk-Communication. Atlanta.

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GEORGE, B. (2009). Seven lessons for leading in crisis. San Francisco: Jossey-Bass.

GRANO, J. J., LEVINE, M., & IACOCCA, L. (2009). You can’t predict a hero: From war to Wall Street, leading in times of crisis. San Francisco: Jossey-Bass.

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GROVE, A. S. (1999). Only the paranoid survive! How to exploit the crisis points that challenge every com-pany. New York: Doubleday.

HENRY, R. A. (2008). Communicating in a crisis: A guide for management. Seattle: Gollywobbler Productions.

HIATT, C. J.(2000). A primer for disaster recovery planning in an IT environment. Hershey, Pennsylvania: Idea Group Publishing.

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LUKASZEWSKI, J. E. (1999a). War stories & crisis communication strategies: A crisis communication management anthology (2nd ed.). White Plains, New York: Lukaszewski Group Inc.

LUKASZEWSKI, J. E.(1999b). Media relations during emergencies: A crisis communication management guide (3rd ed.). White Plains, New York: Lukaszewski Group Inc.

LUKASZEWSKI, J. E. (1999c). Crisis communication management planning strategies:Acrisis communication management workbook (3rd ed.). White Plains, New York: Lukaszewski Group Inc.

MILLAR, D. P., & HEATH, R. L. (Eds.). (2004). Responding to crisis: A rhetorical approach to crisis communication. Mahwah, New Jersey: Lawrence Erlbaum Associates.

OGRIZEK, M., & GUILLERY, J. (1999). Communicating in crisis: A theoretical and practical guide to crisis management. New York City: Aldine DeGruyter.

PINES,W. L., & WYATT, L. M. (2001). Crisis communications in healthcare: A delicate balance. Washington, D.C.: Washington Business Information Inc.

RAY, S. J. (1999). Strategic communication in crisis management: Lessons from the airline industry. West-port, Connecticut: Quorum Books.

SMITH, L. L., & MILLAR, D. P. (2002). Before crisis hits: Building a strategic crisis plan (for colleges). Washington, D.C.: Community College Press.

TOMPKINS, P. K. (2004). Apollo, Challenger, Columbia: The decline of the space program: A study in organizational communication. Los Angeles: Oxford University Press.

TRAVERSO, D. K. (2001). The small business owner’s guide to a good night’s sleep: Preventing and solving chronic and costly problems. Princeton, New Jersey: Bloomberg Press.

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